Inan Aras is a passionate marketer with an entrepreneurial spirit. He moved to Istanbul to set up ViViMOBi with the goal of consulting businesses on their cross-channel marketing strategies. In addition he uses his dual nationality, Dutch and Turkish, to provide strategic advice for online businesses to enter new emerging markets.
Before moving to Istanbul Inan worked at Google, where in his last role, he was responsible for driving Google’s mobile advertising business strategy including growing mobile revenue, introducing new product to market and creating customer value through mobile advertising by partnering with internal and external stakeholders. Before that he was a Senior Digital Strategy Consultant at Google, defining and implementing cross-channel marketing strategies for Google’s top advertisers across advertising platforms based on customer journey analysis.
Prior to his Google career, Inan was Product Manager at Nike responsible for commercialising apparel product creation on exclusive seasonal collections for Nike’s key accounts across Europe. Inan holds a master of science degree in International Business Administration and Marketing Management as a graduate from the Erasmus University in Rotterdam (Rotterdam School of Management).